Edit: Despite repeated attempts at correction, this post has some formatting errors. I am aware of them, have tried to correct them, and apologize for the inconvenience.
General Information About Anime Weekend Atlanta
Anime Weekend Atlanta is a fairly large anime convention held in Atlanta, Georgia, during the month of September. It is one of the largest anime conventions in the American south, and attracts attendees from all over the country. For many southern fans, Anime Weekend Atlanta is an opportunity to see friends, enjoy fandom, and possibly go up in rank as a cosplayer. For artists, Anime Weekend Atlanta may prove an affordable alternative to larger cons like Otakon. Anime Weekend Atlanta is located in the Cobb Galleria Center which includes free attached covered parking, a convention center, a hotel, and a mall with a covered walkway over the interstate.
Last year Heidi and I were invited to attended Anime Weekend Atlanta as panelists and as regular guests. Because I wasn't stuck behind a table with a mental sales quota, I was able to peruse the Artist Alley at my leisure, and was really impressed with what I saw. The Artist Alley seemed to be well run and properly organized, with large alleys designed to accommodate a lot of traffic. There was a diverse range of skill among the attending artists, and it was clear that all had put time and love into their art, rather than mass producing fanart. The staff I talked to last year seemed enthusiastic, intelligent, and eager to answer questions, which is always a huge plus at anime conventions. I was so impressed that when Anime Weekend Atlanta opened up their Artist Alley registration for this year, I jumped right on it.
Anime Weekend Atlanta's Artist Alley is jury based, meaning that applicants are selected based upon a submitted portfolio. Last year I took the opportunity to pick the Artist Alley coordinator's (Stephanie Reeves) brain for information, and was informed that she and her staff try to select talented artists at all skill levels, creating a diverse artist alley that can cater to a wide array of customer tastes. When reviewing applications, the artist alley's staff employ's the 50/50 rule- no more than 50% of the submitting artist's submitted portfolio can be fanart. This rule is intended to challenge artists to present their original properties, rather than rehashing the work of others, and is becoming common at larger anime conventions.
Preparing for Anime Weekend Atlanta
I submitted my curated convention portfolio and kept my fingers crossed that I'd hear good news. Heidi and myself were already slated to present some panels at Anime Weekend Atlanta 2013, and I'd hoped that the popularity of last year's panels, combined with this year's panels, would put our applications over the top. I knew that if I was accepted, September would be a hectic month, but since I'm trying to establish a name for myself and cultivate an audience, I felt it'd be worth the struggle.
Convention season runs twice a year for me- from Spring til early Summer, and then Fall convention season beginning with Mechacon and ends when I run out of cons. Anime Weekend Atlanta falls within my Fall convention season, which are some of my busiest months. Only two weeks after SPX, I rushed to finish some new mini watercolors, get Chapter 3 of Kara painted, and revamp my table setup. Last year's Anime Weekend Atlanta's Artist Alley convinced me that these artists were a cut above, and I wanted to compete on a level playing field. In prior convention setups, I'd lacked a vertical element to catch attention from across a crowded convention floor, and I made it a priority to solve that problem this convention season.
New Display Materials
My solution came in the form of a new horizontal above table banner (6'x2') printed by BuildASign. While the print quality was mediocre, the price was hard to beat ($30, shipped to me, with a SlickDeals coupon) and the turnaround was fantastic (I received my banner in under a week). It needed some modifications- additional grommets (purchased at JoAnn's for $11, set by the amazing Joseph Coco) and a banner stand. Instead of a conventional banner stand, I trawled Amazon to see what could be cheaply repurposed, and settled on a photographer's backdrop stand. As a stand, it could use additional improvements, but the price made it hard to resist and I wanted something that could easily hold other banners.
In Action at AWA
Unfortunately, this banner stand has a huge footprint, and isn't as stable as the tripod legs would suggest. It's extendable, but in awkward sizes, since I have to add 2' lengths of pipe to make it larger. I ended up settling on the 5' length and adding an extra 6" on each side with some wooden dowels I bought at Home Depot the night before the con opened. On the plus side, this stand breaks down rather compactly, and comes with it's own case, which means I'd consider bringing it for conventions I needed to fly to. While this is a great solution when I'm tabling alone and have ample space, I still think I need a large vertical banner, or at least a banner stand to hold the 3"x2" banner I used at SPX. The jerry-rigged easel/attaching it to Heidi's banner stand (as seen at SPX) wasn't really doing my work any favors.
An element I reintroduced to my setup for Anime Weekend Atlanta were the wire cubes I'd used at Mechacon. In the past, I've referred to this as a "McDonald's Setup" (because all you can see is the person's face behind their art), but I lovingly call it 'the cage' now. While I'm not a huge fan of my wire cubes, they do provide an easy scaffolding for displaying watercolors and commission examples. Unfortunately, they also take up a lot of space on the table itself. They're limited to conventions I can drive to where I don't have to share a table, meaning I really need to find a better solution. I've seen artists with the plastic equivalent of the metal cubes, but in order to be as structurally sound, the plastic panels are more plastic than free space, further enforcing the feeling of being inside a cage.
I'm still trying to find ideal setups for both shared and single person tables, so I don't necessarily recommend my methods over any other methods in common practice. At all anime conventions I've attended, I've seen wire cubes used to various affect, as well as more creative approaches that require a bit of technical skill to assemble.
My Anime Weekend Atlanta Gameplan
When preparing for conventions of any sort, I like to go into it with a gameplan. Since Anime Weekend Atlanta is an anime convention, I decided to apply everything I've learned from doing other anime cons. My Fall convention season was shaping up to be very different from not only my Spring convention season, but my prior convention experiences. The introduction of mini watercolors and displaying examples of $5 sketches meant my sales nearly doubled, although the majority of my sales were in product that was created at the convention itself. This has a natural ceiling, as I can only create so many finished pieces in a set amount of time, and many potential customers are uneasy about paying ahead of time for a commission that will be mailed to them. I tried to predict what would be popular at Anime Weekend Atlanta based on what is generally popular on Tumblr and what sold well at Mechacon. I restocked my Sailor Moon collection, focusing on finishing the outer senshi (a first for me) and did a few Studio Ghibli watercolor fanarts. I'd really hoped to sell a lot of pre-painted mini watercolors, and I thought my InkIt acrylic charms would sell well, and I planned on having 7" Kara Chapter 1 and 2 at the very front of the table, for easy reading access.
A Sampling of My Mini Watercolors
The Convention Itself
I wasn't the only one concerned about improving sales. This year Anime Weekend Atlanta took further steps to ensure that the Artist Alley received traffic by having three food trucks on the actual artist alley floor. Located toward the back of the ballroom, the food trucks brought in a lot of foot traffic and provided an easy (and somewhat nutritional) food option for artists who didn't feel comfortable leaving their tables unattended. I sampled food from both the taco truck and the chicken and waffles truck, and found the quality to be pretty darn acceptable by convention food standards. My only qualm is that both foods are fairly messy- it would have been nice to have a fresh fruit smooth truck, or even a truck that offered espresso. However, other food options weren't very far away, as Anime Weekend Atlanta is held in a hotel/conference/shopping complex.
While the food trucks DID bring traffic into the Artist Alley, many attendees simply made a bee-line for the food trucks. Some artists were worried that attendees carrying food around might accidentally spill on the tables, a problem that could be averted if less messy food options were available. While I didn't have any problems with attendees spilling food on my table, sweaty boba-tea cups did leave water rings on my table cloth, and some artists may have had prints ruined due to this. Neither of these issues are really the fault of Anime Weekend Atlanta, but rather convention attendees not being aware of what they're doing.
Photos!Photos below were taken by the lovely Julie Black, and are used with her permission. Thank you, Julie!
Never before caught on film! Explicit scenes of convention setup! Keep on Truckin' Nattosoup EXCLUSIVE
Totally unglamorous, but at least they let us set up on Thursday afternoon, before the convention opened, rather than Friday.
Last year, Heidi and myself hosted three panels, this year it was only two. One was the All Ages Drink and Draw (link), which was held in the hotel's bar area at 9 on Friday evening. When we proposed the panel, we had high hopes of making it an all inclusive welcoming event that would give artists an opportunity to meet new friends and possibly share their projects. We had hoped to be given a conference room and the ability to provide snacks and non-alcoholic drinks, but we had to adhere to the hotel's policy, and held the event in the hotel's lobby/sub bar area. Apparently we were supposed to be provided with a bartender and an open lounge area for the event, but by the time we arrived after dropping off our bags at the hotel, the lobby area was jam packed with convention attendees. A staff member attempted to help us clear some space by announcing that lounge area was for the Drink-n-Draw several times, but the attendees didn't really pay her much heed. We did manage to gather a fairly sizable group, but we had a hard time getting things organized in such a noisy setting, and attendees had a difficult time finding chairs. Although we'd planned to have some ice-breaking games, it was just too noisy and disorganized to attempt to corral participants. Instead, we ended up breaking off into small groups, drawing, and chatting. The All Ages Drink-n-Draw went relatively well, but due to the noise level and lack of available seating, it was not as organized as we would have liked. We still saw an impressive turnout, and hope that we'll be given an opportunity to make improvements on the event next year.
Our other panel was co-hosted with Angela Sasser, the creator of Angelic Shades. This panel focused on Business Practices in Art. I had some misgivings prior to the panel, since this can be a very open ended topic and we were hosting it as a Q&A, but the audience seemed eager to talk and pick our brains, so I feel like it went quite well. I would have liked to have recorded this panel to post here, but since we were co-hosting it, I wasn't sure if that would be appropriate.
|As you can see, a very busy table. I might need to reconsider how I allocate space in the future.|
Sales at Anime Weekend Atlanta were comparable to those at Mechacon, I made about $480 the entire weekend, which is a little less than Mechacon. I found this surprising at first, since Anime Weekend Atlanta is a much larger convention. After some thought, I think I know why.Mechacon was the first anime convention I'd made a profit at, and I'm still figuring out what to sell and how to present myself to attract customers at anime cons. I based my strategy for Anime Weekend Atlanta off what I'd learned at Mechacon, but there were several factors I had no control over.
- my table placement (less ideal than at Mechacon, but far better than at SPX), the quality of the Dealer's room (supposedly quite poor at Mechacon, which meant people spent more money in the Artist Alley).
- Anime Weekend Atlanta is a much larger convention, with a lot of con programming, so the Artist Alley has some stiff competition for the guests attention.
- Since Anime Weekend Atlanta is a larger convention than Mechacon, it of course follows that it has more artists, which means more competition for me.
- Anime Weekend Atlanta's Artist Alley hours are actually shorter than those of Mechacon, so while I wasn't burning the midnight oil at my Artist Alley table on Saturday night, I also missed those sales.
- Even though I'd restocked my store of cute acrylic charms, they weren't selling as well as they did at SPX, and buttons hardly sold at all. Those little sales of pre-made items really add up.
- I lost two working hours Saturday evening, which meant I couldn't take many at-con commissions on Sunday.
I focused my attention on pushing mini watercolors, charms, and commissions, and most of my sales came after my assistant added a "I Love to Draw Original Characters!" sign to my commissions display (this is true, I love helping bring head characters to life, and as a comic artist, I have plenty of O.C's myself). Sales really increased after she added the sign Saturday afternoon, to the point where I started to fall behind a bit. I figured I'd have plenty of time after the con floor closed to knock out commissions, but a 2 hour wait at a local restaurant meant I didn't get in until around 10p.m., and although I worked until 4 a.m., I was still behind Sunday morning. I closed at-con commissions on Sunday, and sales definitely slacked off, but I still sold a few take-home commissions. Had I been able to finish my commissions on Saturday, I probably could have broken the $500 mark with at-con sketch commissions.
At Con CommissionsAll of these are terrible cellphone pictures taken in haste before the customer came to pick up their commissions, so I apologize for the photo quality.
I realize that I'm shooting myself in the foot with my low at-con commission rates, and while these commissions were specifically designed to be worth the price I'm charging and to be time efficient, I'm always tempted to overbook myself. A big part of this stems from the fact that anime conventions are a huge opportunity for me to make money with art, I'm always willing to really push myself to my limits. In general, I don't sell many commissions online, and while I've offered pre-order commission slots for conventions, I never seem to fill those either. I realize that moving pre-made items would help me break the ceiling set by my own physical drawing limitations, but unfortunately sales of my comics, buttons, and charms aren't particularly impressive compared to other artists (although I can't provide an accurate amount, since I haven't had a chance to crunch my sales data yet). The pre-painted mini watercolors generate a lot of attention and help make selling commissions easier, but they don't necessarily sell well either, particularly if I've misjudged the popularity of a particular fandom at a particular con.
Because I was so busy trying to fill commissions, I didn't really have an opportunity to explore the convention or even the Artist Alley itself. This is really regrettable, since I've learned the most about participating in the Artist Alley by actively wandering around and taking notes. This also meant I missed out on seeing and meeting internet friends who were also at that con. Hopefully if I can attend next year, I'll make time to explore the Artist Alley, support my fellow artists, and say hi to long distance friends.
Take Home Commissions:
And there are a few more, but I hadn't photographed them at the time of writing this.
In many ways, this anime convention differed from any other I'd attended. Heidi and I brought separate assistants- she brought her sister Julie, I shared Alex Hoffman's assisting abilities with my friend Emily Kluwin. Separate assistants was a necessity- because we were leaving mid-Saturday to host a panel, we each needed someone to make sales for us. Anime Weekend Atlanta is the busiest convention I've ever hosted a panel or event at, so I didn't want to risk the divided attentions of a single assistant. This was also our first year co-hosting a panel with someone we'd never met, and while I had some anxiety pre-panel, things seemed to go smoothly. Every anime convention I've attended has its ups and downs, so for those of you who are trying to decide if AWA is right for you, here's my pros and cons.
- One of the largest anime conventions in the South, still manages to retain southern hospitality
- Much easier to navigate than massive conventions like Otakon, and better organized. I didn't have to wait four hours to pick up my pre-registration badge.
- Artists in the Artist Alley are allowed to set up on Thursday, rather than trying to set up Friday morning.
- Artist Alley staff sincerely care about the tabling artists, and try to improve the experience every year.
- The Artist Alley isn't just a by-thought at Anime Weekend Atlanta, unlike many anime conventions I've attended.
- Artist Alley is located in a ballroom next to the dealer's room, and is locked at night.
- Food is conveniently located.
- Staff is friendly and enthusiastic.
- A variety of artists table at Anime Weekend Atlanta, so it's an excellent opportunity to make new friends.
- A single table at Anime Weekend Atlanta is $100, and comes with two badges, making it quite affordable for a large con.
- Anime Weekend Atlanta is considered by many to be a 'cosplayer con', meaning it attracts a lot of cosplayers. Unfortunately for artists, cosplayers often don't carry their wallets in their costumes, and many may be broke from having just completed an expensive costume.
- As usual for anime conventions, I found that my original comic didn't sell at all.
- Despite the 50/50 rule for submissions, a lot of artists offered little else but fanart prints. This can be used to your advantage if you offer something unusual.
- Because the Artist Alley is juried, you may have difficulty getting in.
- Some artists claimed they applied, were accepted, and never heard back from the staff. I cannot verify this claim, but I do know that there were a lot of cancellations this year, and artists were given the opportunity to change tables if they wanted.
All in all, I enjoyed tabling at Anime Weekend Atlanta, and hope I have further opportunity to do so. I'd like to add it to my yearly rotation of conventions, right behind Mechacon as my favorite anime con to table at.